New Harvard Business Review Analytic Services White Paper: Leveraging Sustainability as a Competitive Advantage to Navigate Disruption

Organizations today are navigating unprecedented disruption — from geopolitical instability and supply chain volatility to climate impacts, regulatory uncertainty, and rising stakeholder expectations. These forces are no longer peripheral concerns; they directly affect enterprise value, operational resilience, and long-term competitiveness.

To explore the subject, Datamaran is proud to sponsor a new Harvard Business Review Analytic Services white paper: Leveraging Sustainability as a Competitive Advantage to Navigate Disruption.

Why We Sponsored This Paper

At Datamaran, we work with organizations globally that are grappling with the same challenge highlighted throughout this paper: sustainability has moved beyond reputation management and compliance to become a strategic business imperative.

Too often, sustainability is still managed in silos — disconnected from enterprise risk management, strategy, and day-to-day decision-making. This fragmented approach leaves organizations exposed to emerging risks, slower to respond to change, and less able to capture new opportunities.

This white paper reinforces a message we strongly believe in: when sustainability is treated as a strategic discipline — grounded in data, integrated across the business, and continuously monitored — it becomes a powerful driver of resilience, competitiveness, and long-term value creation.

What the White Paper Explores

Drawing on insights from leading subject matter experts and practitioners, the paper examines:

• How sustainability is changing what it takes to compete and succeed in today’s markets
  
  
• The risks of short-term, compliance-led approaches
  
  
• How integrated, data-driven sustainability strategies can improve operational efficiency, resilience, and growth
  
  
• The role of technology in enabling better decision-making amid constant change
  
  

Perspectives from Datamaran Clients

The paper is enriched by real-world perspectives from sustainability leaders at Datamaran client organizations, including:

• Nella van der Eerden, VP Sustainability at Vynova, shares how embedding sustainability across functions, supported by robust data and AI, drives focus, engagement, and operational efficiency
  
  
• Elisa Moscolin, EVP at Sage, discusses the journey from “sustainability by default” to “sustainability by design,” and how integrated thinking is strengthening resilience, efficiency, and commercial outcomes

Their contributions illustrate how sustainability, when fully embedded into strategy and governance, delivers tangible business impact.

A Strategic Imperative for Leaders

As disruption accelerates, organizations need continuous, real-time insight into emerging risks, regulatory developments, and shifting expectations — and the ability to connect those signals directly to strategy and operations. Manual, reactive approaches are no longer sufficient.

This paper offers a clear call to action for boards, executives, and sustainability leaders: move from reacting to disruption to actively shaping the future by treating sustainability as a core driver of long-term performance.

Download the full Harvard Business Review Analytic Services white paper to explore the insights in depth.